Daily Mail Australia launches its first podcast in partnership with Acast

Daily Mail Australia has launched its first podcast, in partnership with Acast, which takes a deep dive on reality TV. Obsessed! will focus its first season on Love Island Australia, hosted by Josh Moss and Crystal Andrews and sponsored by Hayu.

The announcement:

Daily Mail Australia partners with Acast to launch reality TV podcast, Obsessed!, with launch sponsor hayu

Capitalising on the popularity of its unrivalled reality TV coverage, Daily Mail Australia has
partnered with Acast to launch the new podcast: Obsessed!

Obsessed! dissects the biggest moments and juiciest rumours from the top reality TV shows, and examines why Australian audiences are still so obsessed with watching ‘normal’ people find fame on TV.

The first season focuses on Love Island Australia 2019, with hosts Josh Moss (a contestant from 2018) and Daily Mail Australia’s Crystal Andrews bringing listeners unique behind-the-scenes insights, news coverage and social commentary once a week.

‘Reality on demand’ streaming service hayu is the launch sponsor of Obsessed! The podcast’s focus on local reality TV makes it the perfect environment to promote hayu’s suite of over 250 international reality shows to an entertainment-obsessed audience in an authentic and engaging way.

Jessica Hunter, Daily Mail Australia Commercial Director, said of the new launch: “Daily Mail Australia is already the king of reality TV content, and with Obsessed! we are unlocking an exciting new platform for our audience to engage with us and our brand partners.”

Of the partnership with Daily Mail Australia, Acast Australia Content Director Guy Scott- Wilson said: “Love it or hate it, you can’t ignore reality TV and podcasting provides the perfect companion experience. Podcasts like Obsessed! are a great way for devout fans to go deeper with their favourite shows, and it’s great to see large reaching mastheads like Daily Mail Australia delivering well thought-out audio content for their well-established audience.”

Listen to Obsessed! now on every podcasting app, including Apple Podcasts, Google Podcasts, Spotify and Acast.

Source: Daily Mail Australia media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.