Daily Mail sees reversal of fortunes in February Digital Content Ratings

Daily Mail Australia suffered a 15% slump in online traffic over February, reversing the previous two month’s gains reported in Nielsen’s Digital Content Ratings.

However the Daily Mail was not alone in seeing a decline over February, with most of Australia’s major news websites seeing traffic declines over the previous month.

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Nielsen only launched the DCR measurement in June last year

Of the major sites, remained static with 8.488m, while Australia’s most popular news site,, had a 3% fall to 9.966m. The ABC declined 2% to 8.306m.

News’ Daily Telegraph made a reappearance in the nation’s top ten media sites, with the Sydney tabloid picking up 16% over the past two months to 2.653m.

The former Fairfax sites, now owned by Nine, all slumped in January with the SMH falling 12% since January, The Age 11% and Fairfax’s digital regional network falling 7%.

Yahoo! had a 3% fall while The Guardian fell 8%, drops that kept both sites ahead of January’s traffic when comparing the different months’ lengths.

Of the smaller sites, Junkee saw a jump of 21% to 938,212 and Vice 28% to 1.297m. Pedestrian saw an 18% rise to 1.087m, while Buzzfeed continued last month’s fall with another 3% decline to 2.658m. Vice recorded 1.297m, up 7.1% on the previous survey.


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