Daily Telegraph and NewsLocal launch ‘biggest ever’ campaign for Western Sydney
News Corp tabloid The Daily Telegraph and NewsLocal titles have launched a campaign for western Sydney calling for positive changes in the community.
The Fair Go West campaign will run for 57 days to highlight the disparity in the distribution of economic resources across infrastructure, health, emergency services, roads and jobs across Sydney.
News Corp claims the campaign is one of its biggest and most ambitious yet.
Nova 96.9, Channel Seven and the National Bank of Australia (NAB) have partnered with News Corp for the campaign and sponsors include NRMA Road Services, Crown Resorts, and University of Western Sydney.
Paul Whittaker, editor of The Daily Telegraph, said the campaign started in October with an urgent call for action from a leadership group at the university.
“That initial discussion has grown into a fully-fledged, corporate-backed rallying cry for decent outcomes across Western Sydney. The O’Farrell Government has already begun to take this on board with a range of recent positive developments, including shifting 3,000 bureaucrats to the West,” he said.
“By any measure, the west is short changed when it comes to funding, infrastructure spending and transport, medical services and hospitals. If it isn’t good enough for western Sydney, it isn’t good enough for NSW and it isn’t good enough for Australia.”
Western Sydney sporting teams including the Wanderers, Giants and Penrith Panthers have also lent their support, as have test cricket captain Michael Clarke, Penrith Panther Jamal Idris, Western Sydney Wanderer Mark Bridge, Channel 7 newsreader Chris Bath and Nova personality Kate Ritchie.
A Daily Telegraph ‘Rock Bus’ will tour the area for two weeks in May as part of the campaign, offering communities live entertainment, sausage sizzles and other activities. There will also be prizes draws throughout the campaign period.
Brett Clegg, News Corp NSW state director, said the campaign aimed to achieve real change for people living and working in the Telegraph’s heartland of Western Sydney and to change perceptions of the area.
“I’m excited to be working with all of our partners in endorsing sustainable change in Western Sydney,” Clegg said.
Great initiative, this is the heartland of the Tele
Jacko
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Odd then that Paul Whittaker fought tooth and nail against the daily telegraph being relocated to parramatta
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I hope they reduce the cover price in the West as a demonstration of actually meaning it.
Interesting they didn’t run with the 50 years of tolls on the M5 that Fairfax unearthed. I suppose that happens when you have opinion writers rather than journalists.
Despite that … good move.
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I hate the fact that Paul Whittaker thinks he knows what is best for Sydney. The Tele should go back to its bread and butter of celebrity gossip, scandal and human interest. Maybe if they actually had some good ideas; but they think the solution to Sydney transport is to build more roads. They are so far off it’s not funny. And anyone remember the bizarre and obsessive anti bike lane campaign that completely backfired?
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