Daily Telegraph redesigns with ‘We’re For Sydney’ positioning

mobile siteThe Daily Telegraph has launched a new design and positioning which sees the paper promoted around the message “We’re For Sydney”.

The redesign of the News Limited title includes new fonts and masthead and is backed by an ad campaign across print, outdoor and online created by ad agency AJF.

Editor Paul Whittaker told Mumbrella: “Our city is diverse but the look and feel of today’s newspaper has slipped behind. Our goal is to be for the people of Sydney, a newspaper that reflects the energy and pace of our city is a key step in that journey.”

The revamp is partly based on market research that indicated that readers wanted a positive voice on key Sydney issues.

The Telegraph’s online site has already been redesigned along with the launch of an accompanying mobile site.

In the latest Audit Bureau of Circulation numbers, the Monday to Friday circulation of The Daily Telegraph was 347,722, down 1.84%. Rival Fairfax title the Sydney Morning Herald was 184,613 – down 11.94%.

Daily telegraph barangaroo


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