Dr Mumbo

Daily Tele’s apostrophe catastrophe

While Dr Mumbo is wary of throwing stones in a glass house he couldn’t go past this glaring typo in the Daily Telegraph’s new brand campaign.

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For those wondering what is wrong, there shouldn’t be an apostrophe in the line: “You should judge a paper by it’s cover”.

Interestingly this execution was posted in the middle of the cafeteria of News Corp’s headquarters at Holt Street in Sydney, although Dr Mumbo is assured it has been fixed, just as Rupert Murdoch has flown into town on his private jet.

Dr Mumbo really hopes it was one of the subeditors at the Tele who spotted the error and raised the alarm.


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