Dairy Australia appoints Haystac to its PR account

March 5, 2021 8:02

Haystac has been appointed to the PR account for Dairy Australia, following a competitive pitch.

Dairy Australia, the national services body for the dairy industry, supports the profitability and sustainability of dairy farming and its role in producing quality food products while committing to the care of animals and the environment. Haystac has been tasked with increasing awareness among consumers and key opinion leaders about the benefits of dairy for health and nutrition.

“Dairy Australia is an incredible organisation. We are excited to partner with the Dairy Australia team to promote the local dairy industry and the communities they support to media, stakeholders and the communities it supports,” said Haystac managing director, Simone Pipkorn.

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Zoe Wilkinson

Zoe Wilkinson was a reporter at Mumbrella and the producer of the Mumbrellacast from March 2019 to May 2021.

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