Linear audience drop ‘doesn’t keep me up at night’, says Foxtel Media’s Frain

Foxtel Media’s CEO, Mark Frain, has told advertisers that a drop in linear audience “doesn’t keep me up at night”, and taken aim at competitor broadcast video on demand (BVOD) platforms airing “over 40 ads an hour”.

“Am I worried that our linear audience is down? Slightly,” he said. “But it doesn’t keep me up at night. Because we are facing into our future. Our strategy is working, and it is deliberate. Don’t get me wrong, we are intent on maximising our linear performance, and we will continue to meet advertiser needs, while consumer needs continue to change.

Frain speaking at the showcase