Dairy products company Lactalis appoints Zenith to global media account

Dairy products company Lactalis has appointed Zenith to its global media account.

Zenith will be responsible for leading the company’s media communications with the global coordination being run from London.

Nickie Scriven, CEO of Zenith Australia, said: “We have enjoyed a strong and successful partnership with Lactalis in the Australian market since 2012. We are delighted to renew and extend that partnership and work with Lactalis to continue to grow its brand portfolio and business here.”

Vittorio Bonori, global brand president at Zenith, added: “We are absolutely delighted to become Lactalis’ Master Agency Partner. This is a testament to our strong relationship with Lactalis and to Zenith’s approach to driving business growth as the ROI agency.”


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