Dame Edna and Jimmy Barnes stage fake chat show to spruik their new Drumstick flavours

Dame Edna Everage and Jimmy Barnes trade jibes in chat show-style content created to promote their new Drumstick ice creams.

The duo have been tapped up as the faces for the new Glammington and One Tough Cookie Dough by Peters, which they are spruiking with the #YouLittleLegend campaign from Leo Burnett Melbourne.

A series of clips will be put out through the next month and featured on catch-up video services including SBS on Demand, Foxtel Go, JumpiIn, Ten Play and Plus7, with the first two spots to go live showing the duo trading some verbal barbs with a canned laughter soundtrack behind them. 

In the fist Dame Edna asks if the “sophisticated but wildly attractive ” Glammington flavour reminded Barnes of anyone, with Barnes responding “beats me” and Dame Edna quipping “I never was a fan of Jimmy Barnes”.

In the other Dame Edna says “one tough cookie dough – they’re fine for working class men like you, but I have a Drumstick too of course Jimmy, and mine’s superior I think”.

“Mine’s butcher” replies Barnes to which Dame Edna replies “You need to have a slightly butcher image Jimmy”.

There will also be a call for entries video where Dame Edna invites Australians to nominate a Little Legend (either themselves or someone they know) in order to win a summer’s worth of free Drumsticks and a ‘Legends’ clip where Dame Edna and Jimmy Barnes answers the question “How we became Legends”.

There will also be outdoor and social collateral over the next two months.


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