Damien Woolnough appointed editor-in-chief of L’Officiel Australia

Elle deputy editor Damien Woolnough has been named editor-in-chief of L’Officiel Australia.

The announcement:

CEO and Publisher Dimitri Vorontsov today announced the appointment of Damien Woolnough as Editor-in-Chief of L’Officiel Australia.

Mr Vorontsov said “Damien’s wealth of experience covers luxury across fashion, design, art and travel.

These are all key pillars of this international brand. His respected understanding of luxury in the Australian market is an asset to L’Officiel. We are thrilled to welcome Damien as our new Editor-in-Chief as we continue to grow across print and digital in 2016.”

Damien Woolnough has forged a more than 20-year career in magazines, newspapers and digital, having worked at Vogue Australia as the first editor of vogue.com.au and as Fashion Editor of The Australian newspaper. He has also worked for In Style and Harper’s Bazaar. Damien will leave his role at ELLE Australia where he has been Deputy Editor since the title’s launch in 2013.

Mr Woolnough said “I am thrilled to be joining the team at L’Officiel Australia. This prestigious brand with nearly 100 years of heritage occupies a position of style and strength when it comes to fashion through the filter of true luxury. There is a discerning local audience out there hungry for this point of view and I look forward to helping deliver the message of living a more fashionable and fantastic life.”

Damien Woolnough will commence at L’Officiel Australia on November 17, 2015 and will be based in both Sydney and Melbourne. Dimitri Vorontsov, who has fulfilled the position of Editor-in-Chief since the magazine’s launch in January 2015, will focus on his role as CEO and Publisher of L’Officiel Australia and New Zealand.

The L’Officiel Australia team now includes: Executive Editor Matt Paroz; Fashion Editor Aileen Marr; Beauty Editor Christabel Draffin and Head of Commercial Development Jo Constable.

L’Officiel first launched in Paris in 1921 and is owned by Paris-based Jalou Media Group. The first Australian edition licensed by Melbourne-based Cielo Publishing launched in December 2014 marking the title’s 26th international edition. Damien Woolnough’s appointment will coincide with a major milestone for the title, which will celebrate its 1000th global edition in December 2015.

Source: Baker Brand media release


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.