Dan Ingall departs Cummins & Partners Sydney as Kirsty Muddle becomes MD

Cummins & Partners’ Sydney managing director Dan Ingall has departed the agency after two years in the role.

Kirsty Muddle, founding partner at Cummins & Partners, will replace Ingall and become the Sydney managing director.

Muddle is taking on the role of Sydney MD

Speaking of Ingall’s departure, Muddle said in a statement: “Dan is an amazing advertising professional who stepped into a tough role during our disengagement from Vodafone and the departure of senior creative personnel.

“We can’t thank him enough for his brilliance and patience.”

Muddle said Cummins & Partners is built on the foundations of a smarter, faster and more accurate solutions to client problems.

“We have a juggernaut office in Melbourne that covers all the disciplines in the business. With this centralised system we don’t need to replicate production, digital muscle and backend systems in Sydney or New York.

“So we can travel further faster with a core team that works in a truly unique way. It’s a bit proprietorial so I don’t want to say too much…but speed is the special sauce.”

Chris Jeffares, CEO at Cummins & Partners Australia, said Muddle is an intellect and great leader.

“Kirsty is an absolute gun, which anyone who knows her will attest to. She is a great leader, great intellect, great friend and great partner to clients.”


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