Dan knows it. The Socceroos know it. Does your marketing team know it?
Our workplaces need to reflect a new, real Australia. We need inclusive, diverse teams, because that’s the best way to produce inclusive, diverse work, writes Jen Sharpe, founder and managing director of Think HQ.
The last fortnight in Victoria has proven incontrovertibly that the ‘mainstream Australia’ most marketers are still targeting is dead.
Both the Victorian State election and the World Cup have proven to be yet more cautionary tales for anyone who’s still failing to think about Australian audiences as diverse, multicultural, and empowered.
First, the Victorian election. The opposition was soundly defeated, and the blame game begun in earnest. A common theme, as summed up by Prime Minister Albanese, was that the party had ‘failed to come to terms with modern Australia’.
