Dan Murphy’s launches new brand platform via Thinkerbell

Endeavour Group’s Dan Murphy’s has launched a new brand platform via Thinkerbell, doubling down on its familiar promise to Australians – ‘Nobody Beats Dan Murphy’s’.

Described as not just a platform line, but a “confident claiming” of what Aussies already know, the new platform features three main spots.

The campaign touches on the many human truths behind the drinks Aussies choose, from picking a bottle as a mate’s present, to something more meaningful for the person who has given you everything.