Dancing With The Stars stumbles on debut, putting Ten behind the ABC
Ten’s attempt to take on Nine’s Married At First Sight has failed, as Dancing With The Stars attracted just 621,000 metro viewers on Monday night. The station was beaten by the ABC in main channel share.
The dance show attracted just over half the audience of Married At First Sight’s 1.205m, finishing 12th for the night behind ABC’s 7.30 and Australian Story. It also failed to make a dent in any of the key age demographics.
Despite the audience’s lukewarm reception to the show, Ten’s chief content officer Beverley McGarvey put a brave face to the OzTAM preliminary overnight metro ratings, saying: “The return of Dancing With The Stars last night was a return to spectacular live entertainment. Grant and Amanda and our new judges, Craig, Sharna and Tristan, did a wonderful job and our stars were brave and brilliant.
“It had a good start in the ratings – the show was number two across its time slot and lifted our 7.30pm time slot 35% compared to the same night last year. It also had high engagement across social.
“We’re looking forward to seeing how the stars continue to shake-up the dance floor across the season.”
Seven’s My Kitchen Rules also had a disappointing night, attracting 709,000 across the metro markets. Married at First Sight was the only non-news show to beat the evening news bulletins.
Nine also had a success with the launch of its new Australian drama series, Bad Mothers, at 9.30pm attracting 691,000 metro viewers and making it the second most watched non-news show of the night.
Across the age demographics, Married At First Sight and Bad Mothers won the key 16-39, 18-49 and 25-54 groups. My Kitchen Rules made a sole appearance at fourth in the 16-39 cohort behind Nine’s A Current Affair.
Married and Bad Mothers took Nine to a 25.3% main channel share and the network attracted 31.7% of the night’s audience, beating out Seven’s 18.1% and 27.0%.
Ten’s main channel share of 12.9% was behind the ABC’s 14.3% however Ten’s 18.4% network share edged out the national broadcaster’s 17.9%.
SBS recorded a main channel share of 3.4% and 4.9% across its network.
Please get rid of that beard Grant Denyar it looks awful sorry to say.
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A brave face indeed!
If DWTS could only achieve 691k on opening night, there’s only one way to go. Downhill!
Ten’s Management and their dire programming choices surely must be on CBS’s radar,
They need a clean out and get someone in with fresh ideas, instead of trying to breathe life into programs that have had their run.
Next they’ll announce they are bringing back Blankety Blanks hosted by Grant Denyer, or Julia Morris.
Please CBS save us.
I wonder if CEO can tell Mumbrella if he and the executives will be getting bonuse!
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Ease up tiger. Its up against two very established series with very loyal audiences. Given the competitive set and only so many eyeballs on the tv platform i wouldn’t be so critical as to call it a failure in the first line.
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Unfortunately, the show is still focusing too much on drama or story of the “stars” and not much on actually ballroom dancing. I don’t know who will find it compelling, not the real dancers, not the reality show lovers. The judges are so stereotyped and hardly said anything about specifics of dance skills (ball flat, heel lead, CB just generalities. There were too many that clearly cannot dance and who also have no potential whatsoever, or exciting. You need some better dancers and hotter stars, like previous ones -Tom Williams, Tim Campbell, Bec Cartwright and Arianne Caolli.
Except for Olympia and the last one who danced brilliantly, it was a waste of time to watch. Pity the judges who have to sit there and watch every week. Some of the pros clearly ignored the rules. So many of the cha cha dances were not cha cha at all. Bye.
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Despite Amanda Keller a spectacular presence albeit reading off prompters written by out of touch producers and with all due respect to the mediocre collection of ‘stars’ chosen for this debacle, is anyone really surprised a dancing show with trumped up ‘realism back stories’ was going to rate. Who cares. Helloooo digital channels.
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Used to be a hard core fan when show was on 7,however,nor only started as boring but the sexual connotations towards Jett Kenny from Amanda and Grant were not dignified. Blant sexual harassment.
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