Dancing With The Stars stumbles on debut, putting Ten behind the ABC

Ten’s attempt to take on Nine’s Married At First Sight has failed, as Dancing With The Stars attracted just 621,000 metro viewers on Monday night. The station was beaten by the ABC in main channel share.

The dance show attracted just over half the audience of Married At First Sight’s 1.205m, finishing 12th for the night behind ABC’s 7.30 and Australian Story. It also failed to make a dent in any of the key age demographics.

Despite the audience’s lukewarm reception to the show, Ten’s chief content officer Beverley McGarvey put a brave face to the OzTAM preliminary overnight metro ratings, saying: “The return of Dancing With The Stars last night was a return to spectacular live entertainment. Grant and Amanda and our new judges, Craig, Sharna and Tristan, did a wonderful job and our stars were brave and brilliant.

“It had a good start in the ratings – the show was number two across its time slot and lifted our 7.30pm time slot 35% compared to the same night last year. It also had high engagement across social.

“We’re looking forward to seeing how the stars continue to shake-up the dance floor across the season.”

Seven’s My Kitchen Rules also had a disappointing night, attracting 709,000 across the metro markets. Married at First Sight was the only non-news show to beat the evening news bulletins.

Nine also had a success with the launch of its new Australian drama series, Bad Mothers, at 9.30pm attracting 691,000 metro viewers and making it the second most watched non-news show of the night.

Across the age demographics, Married At First Sight and Bad Mothers won the key 16-39, 18-49 and 25-54 groups. My Kitchen Rules made a sole appearance at fourth in the 16-39 cohort behind Nine’s A Current Affair.

Married and Bad Mothers took Nine to a 25.3% main channel share and the network attracted 31.7% of the night’s audience, beating out Seven’s 18.1% and 27.0%.

Ten’s main channel share of 12.9% was behind the ABC’s 14.3% however Ten’s 18.4% network share edged out the national broadcaster’s 17.9%.

SBS recorded a main channel share of 3.4% and 4.9% across its network.


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