Dani Lombard PR splits with Soda Communications and rebrands
After a five-year partnership with Soda Communications, Dani Lombard Public Relations (DLPR) has gone independent again with a rebrand and new name – Stark Raven.
The rebrand of the consumer lifestyle PR agency is said to reflect its commitment to combine smart strategy with curious creativity, to meet the evolving demands of modern day public relations.
“As Stark Raven, we will continue to evolve our business strategy, focusing on our own unique brand identity and service offering,” Lombard said.
Previously known as DLPR, the agency launched in 2007 before partnering with Soda Communications in 2019. The two agencies first came together a year prior, to win a pitch to facilitate the launch of New Zealand’s Go Health vitamin brand in Australia.
“Back then, print media was king, Instagram hadn’t been invented and nobody had an iPhone in their pocket,” she continued. “While the playing field looks quite different these days, PR, when done well, is still one of the most cost-effective and impactful channels in the marketing mix.”
The name – Stark Raven – was inspired by the bird’s intelligence and communication skills.
Dani Lombard
“Ravens are maestros of messaging, adept at solving problems, using tools, and planning ahead – traits that allow them to thrive in diverse environments. Like ravens, we are clever, adaptable, and focused, excelling across various industries, serving clients of all sizes, and delivering messages with clarity and precision,” Lombard said.
It is also a nod to the adage ‘stark raving mad’, Lombard explained: “… [It is] celebrating history’s most brilliant minds, whose unconventional ideas and methods were once dismissed as madness.
“Stark Raven embodies the belief that exceptional public relations demands a blend of sharp intellect and creative eccentricity, especially at a time where budgets are being squeezed but impact remains paramount.”
Based in Mosman in Sydney, the agency will continue to build its portfolio across the beauty, health, food and beverage, parenting, sustainability, and lifestyle categories.
Over its 17-year history, its clients have included Polestar, Victoria’s Secret, Benefit Cosmetics, and Pukka Herbs, among others.
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Lauren McNamara is the associate editor at Mumbrella, covering the agency beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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