Watch brand Daniel Wellington appoints Magnum & Co first PR agency in Australia
International watch brand Daniel Wellington has appointed Magnum & Co as its first PR agency in Australia, Mumbrella can reveal.
The appointment will see Magnum & Co launch the company’s new classic petite collection, following the appointment of Kendall Jenner as the new brand ambassador.
Kendall Jenner is the new face of Daniel Wellington’s new classic petite collection
Alex Streza, marketing manager at West End Collection, told Mumbrella she felt a good “vibe” between parent company West End Collection and Magnum and Co.
She said out of the other five agencies, they showed the most care and willingness to understand the brand.
“Following a competitive pitch process, West End Collection is excited to announce it has chosen Magnum & Co as its partner to launch the Daniel Wellington Classic Petite Collection in Australia. Throughout the pitch process Magnum & Co demonstrated a deep understanding of the Daniel Wellington brand and audience and a knowledge of the fashion and style landscape which set them apart,” she said.
Aaron Crowther, managing director, said: “We’re delighted to be working with West End Collection on Daniel Wellington. We only work with brands we’re passionate about and this certainly falls into that category.”
Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.
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