Danny Bass resigns from Snap to focus on his wellness retreat

Danny Bass, who resigned as CEO of IPG Mediabrands three years ago, has departed his newly-created role as director of business solutions for Snap Australia and New Zealand.

Bass told Mi3 his exit was purely a personal decision as he co-owns a 75-acre retreat, Berry Hill Farm on the Hawkesbury River north of Sydney, which has been affected by floods twice in 12 months.

Danny Bass

“I’d just like to thank Kathryn and the team for being great people to work with,” Bass told Mi3 last week.

Since leaving IPG Mediabrands in 2018, Bass remained a board member of the Media Federation Australia, having been appointed chair of the industry’s social purpose organisation, UnLtd, as well as co-founded the corporate and wellness retreat, Berry Hill Farm.

Snap Inc general manager APAC, Kathryn Cartner, told Mumbrella: “The opportunities we have in front of us to continue making an outsized impact in Australia is tremendous.

“We continue to grow the team at a phenomenal rate, further increasing our capacity to deliver to the community, advertising partners, and creators.

“Danny has been a valuable member of our sales team so it is bittersweet to have him go, but we wish him all the best with his other endeavours. However, we are very excited to continue building the momentum in the market with a talented group of individuals and achieve our collective goals.”

Prior to IPG Mediabrands, he was chief investment and intelligence officer at Group M.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.