Danny Green and Cam Roigard star in Paslode campaign for new generation of tradies, via Banter
Paslode’s new campaign with Banter features Danny Green (for Australia) and Cam Roigard (for New Zealand), highlighting the brand’s ergonomic nailers.
The announcement:
Renowned tool brand Paslode has launched a bold new content campaign across Australia and New Zealand, to connect with a new generation of tradies who want power without the punishment.
Developed by engagement marketing agency Banter, the campaign is built entirely for social, content and paid media, bringing together top-tier talent and trusted voices to spotlight Paslode as the ‘lighter way to hit harder’ thanks to its ergonomic design.
In Australia, boxing icon Danny Green steps into the frame of the hero content to showcase how hitting hard doesn’t have to mean doing things the hard way. In New Zealand, rising All Blacks star, Cam Roigard brings speed, control and sharp thinking to the fore, offering a distinctly Kiwi take on modern trade culture.
A network of influential content creators complements the hero talent, including Simon Mee, Andrew Hopkins and Tendy Cooper, with relatable short-form content showing how tradies create more space for life outside of work and have the energy to do so, thanks to the lightness of the tool.
“Our commitment to innovation is reflected in our gas-powered nailers, built to be the lightest available and specifically designed to help carpenters work smarter, not harder. We wanted to really get that message across and connect with our audience on a deeper level, so we brought in Banter. And wow, did they nail it! They perfectly captured our brand’s innovative heart and purpose,” said Melisa Resanovic, marketing director, ITW Construction Asia Pacific.
“If you told me five years ago, we’d be getting an icon like Danny Green to pick up a nail gun, I wouldn’t have believed you,” said Paul Den, co-founder at Banter. “This campaign has been a real joy to bring to life. It’s great to work with a brand like Paslode who is leading the charge by offering powerful, light tools for the way tradies work now.”
The campaign will be supported by paid media across both markets, with creative tailored by channel and territory.
With the construction sector increasingly influenced by social content and peer-to-peer validation, the campaign aims to drive brand relevance and product consideration among a new breed of tradies who value performance and lifestyle equally.
ITW Paslode
Melisa Resanovic, Marketing Director
Courtney Vanderlinde, Trade Marketing Manager
Taalia Joosten, Marketing Specialist AU
Chiara Golbin, Marketing Specialist NZBanter
Paul Den, Co-Founder
Lucie Drysdale, Account Executive
Vasudha Arora, Senior Client Manager
Alan Harca, Director
Tom Alber, Line Producer/Production Manager
Alex Serafini, DOP
Francesca Carey, Production Designer
Taylan Ceylan, 1st Assistant Camera
Crispian Haylor, Gaffer
Ryan Thompson, Key Grip
Tyron Robinson, Grip Assist
Narelle Hall, HMU
Maxine McKenzie, Prod Assist
Ben Banks, Sound RecordistPost-Production House: Producible
Marc Collister, Managing Director
Giamo Timbol, Post Production Studio Lead
Sonia Heideman, Editor
Oliver York, Online / VFX
Harrison Wild, Colourist
Geoff McGarvey (Sound Engine), Sound Design & Mix
Special thanks to FightFit Melbourne
Source: Banter
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