DAN’s Carat and Columbus extend partnership with L’Oreal
The Dentsu Aegis Network’s Carat and Columbus have extended their long-term relationship with L’Oréal, one of the world’s biggest beauty companies.
DAN has had the L’Oréal account for six years, after taking over from incumbent UM in 2013. Both Carat and Columbus will continue to deliver strategy, buying, planning, search and performance capabilities across Australia and New Zealand.

Not to take anything away from the importance of retaining large clients, but is a contract extension really worth a news story?