Greyhound Racing NSW recruits Tim Cahill to raise awareness of retired animal adoption
Greyhound Racing NSW has launched a campaign to raise awareness for its not-for-profit initiative, Greyhounds As Pets, which encourages people to adopt retired greyhounds.
The campaign features Greyhounds As Pets ambassador and former Socceroo, Tim Cahill, who himself adopted a retired greyhound, Luna Moana.
Bastion Banjo took on the project for Greyhound Racing NSW.
Bastion Banjo managing partner, Andrew Varasdi, said: “Greyhounds are misunderstood and stigmatised by far too many people. We are extremely excited to have been appointed to this campaign and to be working with GRNSW to change perceptions and educate people about what wonderful pets they really make.”
Tony Mestrov, CEO of Greyhound Racing NSW, said the initiative is on its way to achieving its goal.
“Greyhounds As Pets program is a key plank in the Greyhound industry’s commitment to the rehoming of retired Greyhounds. A commitment that extends well beyond a Greyhound’s racing career. The message we want to spread is simple and clear: ‘Adopt a Grey Today’. GAP is doing extraordinary work and we are delighted to have Tim on board to help us achieve our goal,” he said.
The print execution of the campaign that appeared in The Daily Telegraph
Cahill said: “This campaign is an amazing opportunity to educate the public on the great work being done by GAP and what great pets greyhounds make. Seeing these beautiful animals adopted into loving homes is what I want to see most as a result of this fantastic campaign.”
The campaign will be executed across digital, TV and print in The Daily Telegraph.
Credits
Greyhounds NSW
Tony Mestrov (Chief Executive Officer)
Dr Alicia Fuller – General Manager, Greyhounds As Pets
Nick Babos (General Manager, Commercial & Marketing)
Brad Adam (Head of Media)
Alex Thomas (Head of Marketing)
Liam Tapper (Manager – Marketing and Digital)
Russell Feilen (Director – Another Great Idea Co.)
Banjo Advertising
Ben O’Brien – Creative Director
David Jones-Hawke –Art Director
Andrew Varasdi – Managing Partner
Andrew Griffiths – Business Director
Scott Ferrier – Account Executive
George Sada – Head of Broadcast
Angelita Gandakusuma – Production Manager
Inyoung Hu – Design Director
Tim Casey – Retoucher
Bastion Films
Production Company – Bastion Films
Colin Skyba – Director
Hannah Sidoti – Producer
Ivan Lentell – Editor
Thump Media
Chris Franke – Director
