Dare Iced Coffee plays autocorrect

Lion’s Dare Iced Coffee has launched the next part of its Head All Over The Place campaign, with paid search ads targeting people misspelling common words when using Google.

The top 300 most misspelled words are linked to ads for Dare and its online Dare Arcade game.

For instance, when a users type  a word like “accomodate”, an ad from Dare appears at the top of the search results saying “Accomodate? Oops – Head All Over the Place?”

Dare Iced Coffee search engine

Melbourne creative agency AJF Partnership is behind the idea with the execution done by Google and Starcom Mediavest. The Head All Over The Place campaign has been running since April and was shortlisted as one of the Mumbrella ads of the month.

Cameron Boon


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.