Dare Iced Coffee plays on storytelling tropes in social campaign

When stories go awry and brain fails take hold, Dare is positioning itself as the the fix to get consumers back on track.

A series of ads follow the classic formula of a blazer-donned narrator in an armchair, recounting a tale from an over-sized book, which eventually go wrong.

Anne Scott, Dare brand manager at Bega Dairy and Drinks, said: “Dare has a brand purpose centred on mental clarity and Dare is on a mission to fix those daily brain fails, no matter how big or small. We’re excited to share a campaign that shows exactly why Dare is the leading Iced Coffee brand in Australia.”