Darrell Lea hands media account to Atomic 212°

June 14, 2024 8:45

Indie media agency Atomic 212° has been appointed by Darrell Lea, effective this month.

The agency has been tasked with media planning and buying, performance marketing, programmatic, and social media, working closely with the brand’s marketing team.

“We are thrilled to be entering into a strategic partnership with Atomic 212° in media buying. Atomic 212° will help us connect with even more Australians, to tell our unique and compelling Darrell Lea story,” said Johanna Campbell, general manager of marketing and innovation at Darrell Lea.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.