Darren Woolley hands over reins of Trinity P3 in Australia to concentrate on US and UK

One of the most outspoken characters in the marketing industry, Darren Woolley, is stepping back from the helm of marketing consultancy Trinity P3 in Australia to concentrate on growing the business in the UK and US.

Woolley: Concentrating on international growth

Woolley founded the consultancy in 2000 after a career in creative agencies including JWT and Grey, and has built the business out beyond pitch consultancy to wider capabilities around media and marketing strategies.

The announcement today sees Nathan Hodges take over at the helm of the local operations as managing director, with David Angell taking the role of general manager, and Lydia Feely stepping up as managing director of its Evalu8ing platform, which measures agency capabilities.