Darwin Tomlinson leaves The White Agency to join DDB Sydney as integrated deputy ECD
DDB Sydney has created a new role – integrated deputy executive creative director.
Filling the new role is Darwin Tomlinson, who joins from digital shop The White Agency where he was ECD.
He was behind The White Agency’s award-winning Property Finder mobile app for Commonwealth Bank.
DDB’s ECD Dylan Harrison said in a press release: “The first thing I said to Darwin is that I wanted to work with a digital native, but didn’t want a digital creative director. I want a partner in the creative department who builds ideas people find irresistible because they’re interesting and relevant, before we talk about digital or technology. Having worked at such great places like Razorfish NYC, Wieden + Kennedy and The White Agency, Darwin gets that true integration starts with understanding what makes people tick. He’s a rare mix of big picture thinking and deep digital experience.
Also joining DDB Sydney is Barth Whalen as a user experience specialist.
Whalen joins from The Netherlands, where he worked at Tribal DDB Amsterdam and Lost Boys.
Good for him. But what sort of a title is that?!?!?!
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that is a seriously cool beard
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The white agency: Grooming DDB’s digital boffins for them.
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@somecopydude. Syntax. Look it up.
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integrated deputy executive creative director?
hahahahahahahahahahaha
is that more senior than the deputy integrated executive creative director? And will it report in to their new executive director of integrated creative (acting)?
Seriously. Hope he feels important. Partially. On a non-permanent basis.
hahahahahahahahahahahahahaha
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That’s better than George Costanza’s “Assistant to the Travelling Secretary”
Also, impeccable beard sir.
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On second thoughts. Isn’t it tautological to be a deputy executive?
Wouldn’t trainee executive or part-time executive be a little better? Or trainee assistant to the executive be better?
So that would be part time assistant to the executive creative director? Damn. Missed out integrated.
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You have got to be joking.
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That title really just sums up the industry.
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@Woody: Amen to that!
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