Dataxu appoints GumGum sales boss Shane Hanby as country manager

Programmatic marketing software platform, Dataxu has appointed GumGum’s head of sales, Shane Hanby, as country manager for Australia and New Zealand.

Hanby joins Dataxu after three years with AI service GumGum in various sales roles after leaving Salmat in 2014.

Hanby will lead Dataxu’s sales team after three years in similar roles with AI platform, GumGum

In his new role, Hanby will be responsible for driving business strategy and growth for Dataxu across the region with a key focus on the development and management of client relationships and helping marketers improve their advertising performance in the programmatic media space.

Hanby said: “I’m thrilled to have the opportunity to work with such a professional and passionate team.

“I look forward to steering dataxu’s growth across the Australian and New Zealand markets and empowering our clients with advanced technology across all advertising channels, including TV. I’m excited to apply my industry knowledge to take dataxu to the next level.”

James Sampson, Dataxu’s VP & general manager, APAC said: “As dataxu continues to grow our Connected TV business, we are excited to welcome Shane to build on our existing successes and lead the next stage of our growth in the region.”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.