Dave Cameron commits to giving 2Day FM breakfast at least two years, and promises to restore Fox FM’s competitive edge

The final radio ratings of 2020 saw Southern Cross Austereo make some gains in key markets, but with several improving shows getting refreshed in the new year, chief content officer Dave Cameron is more focussed on what’s to come in 2021. Mumbrella’s Zanda Wilson chats with Cameron about lineup changes, refreshing legacy brands and a shiny new radio station in Perth.

Southern Cross Austereo (SCA) is preparing to refresh breakfast lineups in four out of the five major metro markets next year.

2Day FM, Fox FM, Triple M Brisbane, Triple M Melbourne, Mix 94.5 and the new Triple M Perth will all have new-look breakfast shows in 2021, so it’s no surprise that SCA’s chief content officer, Dave Cameron, is looking beyond this week’s ratings.

SCA chief content officer Dave Cameron

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.