David Fox named as successor to Andrew Baxter as Ogilvy CEO



David Fox is returning to Australia to take on the role of CEO for the Ogilvy, replacing Andrew Baxter who made the surprise move to become CEO of Publicis Australia last week.

Fox is returning to Australia from London, where he moved in 2005 to work on global clients for OgilvyAction which merged with G2 last year, and is currently head of global clients at Geometry, where he sits on the worldwide board.

STW CEO Mike Connaghan said in a statement: “As Ogilvy & Mather Worldwide Chairman and CEO Miles Young said to me, Foxy was ‘made for this job’, and I’m thrilled we could convince him to come home.

“I actually lured Foxy to Singleton Ogilvy & Mather back in 1999. Ogilvy saw his talent, and he has done an incredible job for them on big international assignments for the past nine years. We have stayed in contact, and it was always my desire to see David back home with STW. It was just a matter of having the right opportunity for him.

“The Ogilvy Australia job is the biggest and best job in our industry in Australia. The business is in great shape. It is growing and continuing to diversify. Foxy joins at a very exciting time for the business.”

Fox started his career at Batey Kazoo in Sydney in 1995, moving to Singleton Ogilvy and MAther in 1999, and rising to executive director in Sydney in 2003.

Ogilvy & Mather Worldwide chairman and CEO Miles Young said: “David Fox is a star. He has been a critical part of our growth globally, really gets what clients need and I am thrilled he is returning to Australia to do this important job.”

Fox added: “Australia is one of the most competitive, dynamic and creative markets in the world when it comes to advertising and integrated brand communications. Ogilvy is one of the most respected brands within this industry.

“It has a leadership team that is reshaping the business and is delivering growth for clients and the agency. I want to be part of that team as we take Ogilvy to the next level of industry leadership.

“Combining these three elements was an opportunity impossible to refuse. After being away for nine years yet keeping a close eye on the industry from afar, I think the challenges are considerable, but so are the opportunities for the right agency with the right people. The Ogilvy Australia client list is the envy of most agencies and I’m very proud to be given the opportunity to lead the Group into the future.”

More soon.


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