David Jones launches Spring Summer 2017 campaign
David Jones has used Australian supermodel Bridget Malcom as the star of its spring summer 2017 campaign.
The announcement:
DAVID JONES RELEASES SPRING SUMMER 17 CAMPAIGN STARRING AUSTRALIAN SUPERMODEL BRIDGET MALCOLM
‘EVERYTHING UNDER THE SUN’
David Jones today launched its Spring Summer 17 (SS17) campaign titled ‘Everything Under The Sun’. Starring Australian supermodel Bridget Malcolm, the series of images recreate the essence of a quintessential Australian summer where the days are long and hot and outfits take you from work, to the beach and beyond.
Joining Bridget in an all-star Australian line-up is Indigenous Australian supermodel Charlee Fraser, and South Sudanese born Australian model Adut Akech. Photographed by celebrated photographer Hannah Scott Stevenson, the models are captured against pastel summer sunsets, endless beach days and glamorous pool side settings. The heat and languid energy of summer in Australia is almost tangible in the campaign stills which were shot across several iconic locations in Sydney.
Since being discovered in Western Australia at the age of 15, Bridget has worked with the likes of Ralph Lauren, Stella McCartney, Tommy Hilfiger, Burberry, DVF as well as starring on the Victoria’s Secret runway in both 2015 and 2016. Bridget has also previously walked for David Jones, most recently appearing on the Autumn Winter Collections Launch runway in February 2017.
“There isn’t anywhere in the world like Australia in the summer time, and David Jones’ Spring Summer 17 campaign starring Bridget Malcolm captures the heat, energy and the fashion that make summer so unique here,” says David Jones Managing Director, Clothing and General Merchandise David Collins.
“As the days get longer and hotter, dressing becomes more versatile and less structured, and Australian’s are looking for outfits that can take them from the office, to the beach, to a bar or a backyard barbecue. There is an element of perpetual holiday and festivity in the air, and the David Jones buy for SS17 has that summer lifestyle at heart.”
Showcasing the impressive range of exclusive designers available at David Jones, the campaign features Australian brands such as Zimmermann, Camilla and Marc, Christopher Esber, Lover, Camilla, KitX, P.E. Nation and Bassike as well as International designers Valentino, Balenciaga, Aquazzura, Self Portrait, Chloe and Alaia.
Morning to evening, smart to casual, sunshine to shade, wherever you find yourself under the sun, David Jones has you covered. Explore all the possibilities the new season has to offer in-store and online at www.davidjones.com.au/spring-summer-2017 .
SS17 TRENDS
WOMENSWEAR:Midnight Glam:
Evening wear has had an 80’s makeover. One shoulder silhouettes and exaggerated shoulder pads make a return to jumpsuits, cocktail dresses and blazers. These powerful shapes are made glamorous with luxurious fabrics such as velvet and satin, and sheer paneling embellished with sequin detailing. Black is back, although disco tones of deep, fiery metallics also make an impressive statement.
Brands: Rebecca Vallance, Camilla and Marc, Christopher Esber, KitX, Bec & Bridge and Rachel Gilbert.Red:
Bright red hues were a key trend for AW17 and the trend is not going anywhere for summer. If anything, this season the redder, the better. Worn head-to-toe, the vibrant tones make for a power outfit that you will reach for again and again this season. Brands: By Johnny, Trelise Cooper, Bec & Bridge, KitX and Scanlan Theodore.New Romantic:
Soft, feminine frills and lace with a touch of historical drama infuses the new romantic trend. Relaxed silhouettes embody the essence of spring with maxi dresses, feminine blouses, midi flounce skirts and tiered maxi skirts all making an entrance this season. Look for Victorian high neck-lines, intricate frills and floaty silk georgette detailing. Brands: Macgraw, Self Portrait, Zimmermann, Nicholas, Lover, C/MEO Collective and Rebecca Vallance.Club Tropicana:
A fusion of dramatic and bold colourways, there is a vibrancy and romance that flows from a tropical-inspired paradise. Bold stripes, oversized blooms and landscape inspired prints with exposed shoulders and asymmetrical cuts which will turn up the heat in cocktail dresses fit for an island holiday. Brands: Valentino, Trelise Cooper, Rebecca Vallance, Thurley and Ginger & Smart.Modern Leisure:
Sportswear-influenced by contemporary design elements, make for athleisure wear at its most edgy and comfortable. Bright shades are contrasted with colour blocking, paneling, stripes and splicing for a graphic edge. Oversized shapes are worn over slim silhouettes for a nonchalant statement. Must-have pieces include the slogan tee, sport luxe swimwear and oversized jackets.
Brands: C&M, P.E. Nation, Calvin Klein, Ivy Park, The Upside, Running Bare and Puma.Artesian Boho:
The artesian boho trend evokes images of a modern, feminine traveler on a worldly adventure. Paisley prints in sun-kissed hues depict an eclectic sensibility, with oversized maxi dresses, wrap skirts, kaftans and floaty blouses making for effortless summer-time dressing. Brands: Hansen & Gretel, Zimmermann, Tigerlily and Alice McCall.Purity:
The minimalist trend evolves with pared back shapes and sleek, sophisticated modernity. Loose fitting cuts in classic whites and neutrals with undertones of iced blue and sheer pink, play on versatile styles and textures. The clean lines and blank slate of this trend make for the perfect wardrobe staples for the warmer months.Brands: KitX, Viktoria & Woods, Bassike, White Story and Backstage.
SS17 TRENDS
MENSWEAR:
90’s Street:
The influence of 90’s street wear and the military dominate a no-nonsense street aesthetic. Classic colourways of grey, khaki and denim in oversized silhouettes are accented with military detailing and large scale logos. Brands: Zanerobe, Carhartt, G Star, Nautica, Tommy Hilfiger, Gant, Superdry, Levis and Calvin Klein.Lounge Lux:
The re-working of deconstructed sports jackets, relaxed trousers, sweats and tees with a focus on luxury fabrics and tonal dressing is key for a relaxed take on summer dressing. Head-to-toe linen in monochrome makes for a simple yet sophisticated statement. Brands: The Academy Brand, Joe Black, Ralph Lauren, Bassike and Zanerobe.In Bloom:
Rich floral patterns with a dominant navy and white base feature pops of bold green, pink, orange and red. Whether it’s a splash of hidden floral in a jacket lining, or a statement button up shirt or bomber, the trend can be interpreted for different styles and occasions. Brands: The Academy Brand, Tommy Hilfiger, Ted Baker and Paul Smith.
