David Jones to live stream fashion launch
David Jones will live stream its Spring Summer fashion launch live on its new blog, Black and White.
The announcement:
David Jones will bring the latest fashions direct to people across Australia when the retailer streams its Spring Summer Fashion Launch live online from 7pm tonight, Tuesday 14 August.
The launch will be hosted on the new David Jones blog, Black & White, with the live stream produced by David Jones’ digital agency partner Visual Jazz Isobar. It will feature David Jones Ambassadors Miranda Kerr, Samantha Harris and Jason Dundas, showcasing over 130 looks from this season’s hottest trends.
Visual Jazz Isobar (VJI) designed and built Black & White in partnership with David Jones. The blog features exclusive behind the scenes content including model casting and interviews with designers Josh Goot, Zimmermann and Camilla & Marc. VJI will manage all production and delivery of the live stream tonight.
Grant Henderson, General Manager of Visual Jazz Isobar Sydney, said the live stream opened up the exclusive event to fans of fashion everywhere.
“The David Jones parades are highly coveted events and in the past, only the fashion elite were granted access. The live stream of this exclusive and coveted event gives viewers a front row seat alongside Australia’s fashion royalty.”
“It’s no mean feat to broadcast the parade on top of the logistics of staging it in front of a large live audience. There’ll be 12 VJ staff on the night including three cameramen, sound technician and a director to ensure the live stream delivers fans the top quality fashion experience that they expect from David Jones.”
Viewers will be able to comment and interact online during the launch event. Black & White focuses on the best of fashion and lifestyle across David Jones and links to the retailer’s social media activity across channels including Facebook, Instagram and Twitter. Viewers will also be able to ‘pin’ content to Pinterest throughout the night.
Visit www.fashionlaunch.davidjones.com.au for details.
Source: David Jones press release
