Specialist issues and reputation management consultancy Daymark has launched ‘Reputation Steward’, a specialised service aimed at helping clients ensure their corporate affairs teams are best prepared to manage the company’s reputation.
Daymark associate director Mark Paterson said the service will help clients to better assess reputational risk, enhance external and stakeholder perceptions of the busineess and strengthen the alignment of the corporate affairs function to the strategic needs of the wider organisation.
“The insights and recommendations that come out of ‘Reputation Steward’ provide clients with better planning capabilities, the ability to make better decisions, a better team environment, peace of mind for the key decision makers, and ultimately, greater profitability, ” he said.
“Social media, consumer activism, citizen journalism and diminished oversight by mainstream media mean that a company’s reputation can be attacked more easily and with greater impact than ever before. ‘Daymark Reputation Steward’ allows clients to have peace of mind that they are in the best possible position to identify, minimise and respond to any threats to the business, while also efficiently and proactively building the organisation’s reputation on an ongoing basis,” added Mr Paterson.
The new offering was developed following the success of Daymark’s other specialised products, including ‘Navigator’ which tracks reputational issues and insights, ‘Watch’, which provides a new level of community engagement, and ‘Beacon’, a tool to manage online reputation.
Daymark has also recently launched two additional products, including ‘Guardian’, an issues management tool, and ‘Policy Platform’, which provides insights for government engagement.