Westpac delivers latest in ‘Unstoppable You’ series via DDB Australia

Westpac has launched the latest instalment of its ‘Unstoppable You’ series via DDB Australia including a TV ad directed by the Glue Society’s Gary Freeman. The campaign is supported by outdoor, print and digital executions.

The announcement:

Westpac has launched the latest instalment in its highly successful Proudly Supported series called Unstoppable You. The campaign will capture a number of proof points that match the pace and rhythm of Australian life via Westpac’s everyday banking products.

The first proof point is that Westpac is the only bank in Australia that gives its customers access to 50,000 ATMs worldwide where they don’t have to pay ATM withdrawal-fees. So they can afford to keep the good times going when they’re travelling. It’s the world’s largest ATM alliance.

“It’s a great point of difference,” says DDB Australia Managing Director, Andrew Little. “Who wouldn’t like a little bit of extra money in their pocket to enjoy travelling the world? We wanted to capture the joy of just flowing from one awesome experience to the next – showing that banking with Westpac helps fuel the journey. I want to thank the product and marketing teams who have worked extremely hard to create these points of difference for us”

DDB Melbourne Executive Creative Director Spiller says, “The banking category should be an exciting category. Money allows you to do things, to feel good. That’s what this ad does. It’s fun, energetic and heady but very poignant and very relevant. Here’s to living better.”

Lisa Ronson, Head of Mass Marketing Services adds, “We love the idea of being the bank for Unstoppable You. Life at a certain age is all about getting out there and getting the most out of everything that you do.

We’re actively creating everyday banking products and services that go beyond what you expect from a bank to help customers do more of what they like – and keep on doing it!”

The campaign launches with a TVC entitled ‘Flow’, directed by Glue Society’s Gary Freedman. OOH, digital and print executions support the launch TVC.

It launches nationally on Sunday April 13.



  • Lisa Ronson – Head of Mass Marketing Services
  • Susan Coghill – Head of Advertising
  • Bella Howe – Senior Advertising Manager
  • Tim Barrett – Senior Advertising Manager


  • Darren Spiller – Executive Creative Director
  • Glen Dickson & Simon Bagnasco – Creative Directors
  • 7 Electric Street Richmond VIC 3121 Australia | T +613 9254 | www.ddb.com.au | ABN 13 004 241 329 14/04/2014 12:15 pm
  • Simon Thomas – Head of Broadcast
  • Mandy Whatson – Managing Partner
  • Kristofer Taylor – Senior Business Director
  • Nick Andrews – Planning Director


  • Production Company – Revolver/ Will O’Rourke
  • Executive Producer – Michael Ritchie, Pip Smart
  • Director – The Glue Society (Gary Freedman)
  • Cinematographer – Stephane Fontaine
  • Facility Company – Palma Pictures, Mallorca.
  • Editor – Alexandre de Franceschi
  • Grade – Edel Rafferty, Method Studios
  • Online – Jamie Scott, Method Studios
  • Music Supervision – Karl Richter, Level Two Music
  • Music/Artist/Title – The Cactus Channel/ “the Dap” (Berthelot)
  • Sound Mix – Paul Le Couteur, Flagstaff Studios

Source: DDB press release.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.