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DDB COO Charles Rallings departs as DDB Sydney restructures

CharlesR_Chief operating officer of creative agency DDB Sydney and managing director of Tribal Sydney Charles Rallings has departed the agency, which has also announced a restructure.

Rallings left the firm last week and has taken up a role as vice president of digital at marketing and promotions agency Creata.

“It’s sad to see Charles leave as he has been a key partner of mine for the past five years, helping place digital thinking at the heart of our business, a passion he has implemented with great success. We wish him every success at his next role with Creata,” said Chris Brown DDB Group Australia CEO. 

As part of the restructure Matt Melik, director of data and publishing at DDB, is promoted to managing partner of the agency whose clients included Tourism Australia, Telstra, McDonalds and VW.

“I am very excited about helping shape the direction of our business moving forward. I am a passionate evangelist of innovation in strategy and content and love working at the intersection between CIO’s, CMO’s and with the creative technology industry. We are continually looking to reinvent the model at DDB and it’s great to be a part of that,” said Melik.

DDB has also confirmed the hiring of Cecile Ferre as digital director on the Telstra business. Ferre was previously the general manager of the digital arts network in Sydney.

The firm also said it would announcing a new managing director in the next few weeks and that further details about the restructure would be made in the weeks to come.

Creata said was pleased to welcome Rallings who will lead its global digital efforts. “I was attracted to Creata by its strong investment focus in digital technologies, and was keen to be a part of developing the digital potential for brands and clients, working beyond the traditional marketing environment”, said Rallings.

Nic Christensen

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