DDB Drives into CRM with Track coming to Australia to replace Rapp

DDB is killing off the Rapp CRM agency brand in a global realignment of the business under the DDB’s other CRM offer, Track.

The move ends a long standing relationship with Rapp through Ominicom’s Diversified Agency Services.

DDB launched Track in 2015 with plans to take full control of its CRM operations and the Rapp brand has been steadily folded into Track offices as they have been established around the world.

DDB Group Australia and New Zealand chairman Marty O’Halloran said DDB needed to take full control of its CRM.