DDB Group appoints first national ECD at digital agency

DDB Group Australia digital agency, Tribal has appointed its first national executive creative director, David Jackson.

Jackson has been given an internal promotion, moving across from creative agency DDB Sydney. The appointment is effective immediately.

Jackson’s new role, leading Tribal’s creative offering follows Colin Jowell’s appointment as the agency’s first chief strategy officer in April.

David Jackson

Tribal Australia MD, Davy Rennie said: “Jacko and Tribal have been working in partnership for a while now, and his leadership and thinking has led some of our best work, so it makes complete sense to make him our first ever national ECD.”

“It is a direct statement to our partners and team that innovation and disruptive thinking is who Tribal is and where we are going. Combining Colin’s new strategic approach to experience and Jacko’s creative brilliance, we are set for some sensational work.

He will be working alongside DDB Sydney’s ECD, Matt Chandler on producing integrated campaigns for clients including Volkswagen, McDonald’s, Westpac and Coles.

On his appointment, Jackson said that Tribal has been his “second home” for a while, and that he loves being able to work with teams of “talented, curious and fun-loving people” across the DDB Group.

Colin Jowell and Davy Rennie

“I’m excited by the opportunity to help lead the next evolution of Tribal in partnership with Davy and Colin, and continue to work closely with Matt to create world-class integrated experiences for our clients.”

In April, the agency reported that it had 45 staff nationally, with clients including Coles, Kmart and News Corp in its roster.

This year the agency is rolling out the ‘Total Experience’ model, bringing together five practices which can operate independently or collaboratively: customer experience, spark innovation, technical engineering, create, and business consultancy.


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