Tribal hires Colin Jowell as chief strategy officer

DDB Group’s experience design agency Tribal has hired its first chief strategy officer, Colin Jowell.

Jowell’s appointment comes as a result of Tribal experiencing 67% growth in the past 12 months, under the leadership of managing director Davy Rennie.

Rennie was placed into the role from his previous position at fellow DDB agency Interbrand in 2019, tasked with bringing the Australian shop up to the same standard as its London and New York counterparts.

The agency now consists of 45 staff nationally and added new clients Coles, Kmart and News Corp to its roster. This year the agency will be rolling out its ‘Total Experience’ model, bringing together five practices which can operate independently or collaboratively: customer experience, spark innovation, technical engineering, create, and business consultancy.