DDB Group Melbourne poaches WhiteGrey talent for managing partner role

Katie Firth has joined DDB Group as Melbourne managing partner, after almost three years as national managing director at WhiteGrey, also working as a WPP Melbourne market lead.

Firth has previously held roles at TBWA, Cummins & Partners, CHE Proximity and Publicis Mojo. Mumbrella understands that Firth replaces Jess Hughes, who moved into a marketing role at NAB last month.

She has also worked across clients including ANZ, Medibank, Jeep, Nissan, Mars Petcare, AGL, and multiple state tourism bodies, with her work being recognised in multiple awards shows.