Mountain Goat Beer parodies legal ads in new campaign via The Monkeys

Mountain Goat Beer has launched a new campaign via Accenture Interactive’s The Monkeys featuring the goat law firm Goat, Goat & Goat Attorneys at Law.

The Monkeys’ previous campaign for Mountain Goat Beer featured a part lotto and part late-night talk show, the GOATLotto show.

In one of the 30-second spots, a man talks of his suffering from a negligent haircut, but was able to successfully seek compensation through Goat, Goat & Goat.

The Monkeys chief creative officer Ant Keogh said: “I’m honoured we could help Mountain Goat brewery widen its scope to encompass the practice of law.”

Mountain Goat Beer marketing manager Marc Slater added: “With the brewery being closed for most of the year we’ve put the goats to good use. Opening a law firm that dishes out cash for minor complaints seemed like a logical next step for the brand.”

As part of the campaign, customer can purchase a case of Mountain Goat Beer and plead their case to win compensation, with a share of a $50,000 prize pool.

The other spots for the campaign can be seen below.

Client: Mountain Goat Beer
General Manager: Mick Bentley
Marketing Manager: Marc Slater

Creative Agency: The Monkeys Melbourne, part of Accenture Interactive
Chief Executive Officer: Paul McMillan
Chief Creative Officer: Ant Keogh
Head of Planning: Michael Derepas
Art Director: Zenon Predecki
Copywriter: Cody Naetzker
Copywriter: Chris Ellis
Designer: Chris Thompson
National Head of Production: Romanca Mundrea
Senior Producer: Eliza Malone
Group Content Director: Sophie Gosper
Content Director: Allan Carlow

Production Company: Sweetshop
Director/Editor: Max Barden
Executive Producer: Greg Fyson
Managing Director: Edward Pontifex

Casting: Highway Casting

Sound: Terry Man Sound and Squeak E. Clean Studios

Media: PHD


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