DDB launches campaign for VW Tiguan

DDB Sydney has launched a new campaign for the Volkswagen Tiguan around the idea of “quality you could get used to”.

http://youtu.be/6I6kSfuS7sU

Print, online and a microsite will run in support of the TV work.

Nick Pringle, CD at DDB Sydney, said: “At the heart of this campaign is a simple insight about quality: once you’ve experienced it, it’s very hard to go back. This allowed us to talk about the Tiguan in a way that lots of thirty-somethings would be able to relate to.”
Credits:

Volkswagen
General Manager, Marketing: Jutta Friese
Brand Communications Manager: Peter Stewart
Advertising Specialist: Loren Elsegood

DDB
Executive Creative Director: Dylan Harrison
Creative Directors: Steve Wakelam, Nick Pringle
TV Creative: Malcolm Caldwell, Ian Broekhuizen
Print Creative: Steve Wakelam, Nick Pringle, Nils Eberhardt, Steve May
Digital Creative: Jim Curtis, Ryan Fitzgerald
Managing Partner: Nicole Taylor
Planning: Nick Andrews
Business Management: Josette Addinall, Dave Murphy
Senior TV Producer: Victoria Bennett
Digital Producer: Rob Pignone
Digital Production: Per Thoresson, Ramon Rodriguez, Tribal DDB
Project Director: Ben Elvy
Print Producer: John Wood
Art buyer: Leesa Murray
Partners
Director: Sean Meehan
Executive Producer: Sam McGarry
Production House: SOMA Films
Editor: Drew Thompson at Method Studios
Music: Elliott Wheeler at Turning Studios
Sound Design: Simon Kane at Song Zu
Photographer: Nick Meek
Retouching: Layer1 retouching
Media: MediaCom