DDB NZ brings RAPP and Tribal DDB together

RAPP and Tribal DDB have been merged into a single agency in New Zealand

The announcement:

A surge in staff numbers, strong client growth and major new business wins has prompted DDB Group New Zealand to merge existing internationally-awarded relationship agencies RAPP and Tribal DDB into a single agency under the RAPP/Tribal brand.

The merged company will have more than 60 staff and a blue chip client roster including Telecom, ANZ New Zealand, McDonald’s, Yellow, Cadbury, CIGNA, NZ Lotteries, Loyalty NZ and Wattie’s, led by Robert Limb, RAPP New Zealand’s current Managing Director.

The move to fuse both direct and digital disciplines into one agency signifies a natural progression in response to client demands, according to DDB Group New Zealand CEO Sandy Moore.

“This merger will allow us to streamline our direct and digital offerings, simplify processes and make it easier and faster for clients to get what they need, “ Sandy Moore says. As well as providing direct marketing, digital and CRM expertise to its own clients, Rapp/Tribal will continue to be an integral part of DDB New Zealand. Digital expertise now sits at the heart of both DDB and Rapp/Tribal, evidence of the Group’s focus on this area.

“RAPP is the current AdMedia Direct and Digital Agency of the Year and one of the top 10 worldwide creative agencies according to The Won Report. Tribal DDB just won a Gold Lion at Cannes for the Coastguard ‘Live Rescue’ project. Without a doubt RAPP/Tribal will be a force to be reckoned with in the Kiwi agency landscape,” Sandy Moore says.

Robert Limb believes the client demand for smart, engaging solutions will be met with the expertise within the current teams, along with room for further growth.

“We have collectively experienced a surge in digital work from 30% – 70% over the past six months. RAPP itself has flourished growing from five people to a team of 40 in just three years. Tribal has grown at an incredible rate too.

“This is about creating new opportunities and a balanced leadership focused on growth not cost cutting; in fact we will be creating five new roles as part of the merger,” Rob Limb says.

RAPP/Tribal will make final steps on the merger over the next two weeks and announce new roles soon.

Source: DDB press release


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