News

Busker and junk sellers in new ads for McDonald’s loose change menu

McDonald’s has launched a new campaign in which a busker and a couple selling their junk run to the golden arches after they’ve mustered enough money to afford a McDonald’s loose change menu.

Created by DDB Sydney the ads are supported by outdoor radio and digital. The campaign comes six months after the agency lost a chunk of the McDonald’s account to Leo Burnett.

Credits:

  • Client: McDonald’s
  • Agency: DDB Sydney
  • Production:Plaza Films
  • Executive Creative Director: Dylan Harrison
  • Creative Director: Cam Hoelter
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