DDB Sydney duo take out three gongs at Siren Awards for Volkswagen spot

Jim Curtis (left) and Ryan Fitzgerald (right)

Jim Curtis (left) and Ryan Fitzgerald (right)

DDB Sydney creative duo Jim Curtis and Ryan Fitzgerald have taken the top radio advertising award in Australia, picking up the Gold Siren this morning for their fatigue detection technology ad for Volkswagen, while McCann Melbourne grabbed another award for Metro trains work.

The ad ‘Road’ also won two Silver Siren awards in the single and craft categories at the ceremony run by Commercial Radio Australia in Melbourne, with Curtis and Fitzgerald picking up free flights, accommodation and an automatic entry to the Cannes Lions competition next month. Listen to the spot here.

Last year’s Gold Siren winners John Mescall and Pat Baron from McCann grabbed the Silver award for best campaign, comprising tree or more ads, for the ‘Metro Notify’ campaign which used the voice of comedian Jean Kitson to tell them if their train is running late. Listen to the spot here.

The final award went to Clemenger BBDO Melbourne duo Rohan Lancaster and Darren Pitt for the M&M’s ad ‘Shoppers Please’.

CEO of CRA Joan Warner said: “This is the tenth Siren Awards and it has been another outstanding year of entries. The winning Volkswagen ad is a very effective use of audio for radio and highlights a vehicle feature that could save lives.”

The winners:

  • Overall Category Winner (Gold Siren), Single & Craft Categories:

Jim Curtis & Ryan Fitzgerald DDB Sydney – “Road” for Volkswagen

  • Siren Awards 2014 Campaign Category Winner (Silver Siren):

John Mescall & Pat Baron, McCann – “Metro Notify Campaign” for Metro Trains

  • Client Award:

Rohan Lancaster & Darren Pitt, Clemenger BBDO Melbourne – “Shoppers Please” for Mars Chocolate Australia (M&M’s)



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