DDB Sydney uses talking bread man in new Tip Top TV ad
DDB is behind a new campaign for bread brand Tip Top, featuring a man dressed as a giant white loaf.
The ad, which is aimed at mothers, launches ‘the first nutritionally complete white bread’ – The One.
Simon Veksner, deputy ECD at DDB Sydney said ‘You know when you’ve met The One. And you don’t go back. In fact if you do run into your past, it can be rather embarrassing. So when it came to launching new Tip Top The One, we decided to dramatise how great it feels to have found this bread by showing what happens when a woman runs into her ex-bread, in the supermarket.’
The campaign will be supported by radio and print.
Credits:
- Ad agency: DDB Sydney
- Production House: Goodoil Films
- Director: Fiona McGee
- Producer: Claire Richards
- The Editor – Rohan Zerna – The Butchery
- Edit house – The Editors
- Grade – The Editors, Trish Cahill
- Online edit – The Editors, Adam Archer
- Model makers – Odd Studios
- DP – Russell Boyd
Very good. Works in well with “The One”.
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Agency credits? I want to, um, congratulate them. Yes. That’s it.
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What other ad is this little boy from?
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@2 – Bingo. This advert makes my eyes burn and my heart sink. It also makes me want to push pencils in my ears
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I’m not crazy about the man in the bread suit. They should have went with popular podcast host Declan Fay.
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The production is crumby. Maybe the client sliced the budget.
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I find the acting to be a little stale. Im not sure if the idea will spread…
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I think this ad highlights how much the Aussie advertising industry needs a huge shake up! It is terrible on every level!
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It is such a funny ad, Lisa you have no sense of humour!
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