DDB Sydney uses talking bread man in new Tip Top TV ad

DDB is behind a new campaign for bread brand Tip Top, featuring a man dressed as a giant white loaf.

The ad, which is aimed at mothers, launches ‘the first nutritionally complete white bread’ – The One.


Simon Veksner, deputy ECD at DDB Sydney said ‘You know when you’ve met The One. And you don’t go back. In fact if you do run into your past, it can be rather embarrassing. So when it came to launching new Tip Top The One, we decided to dramatise how great it feels to have found this bread by showing what happens when a woman runs into her ex-bread, in the supermarket.’

The campaign will be supported by radio and print.


  • Ad agency: DDB Sydney
  • Production House: Goodoil Films
  • Director: Fiona McGee
  • Producer: Claire Richards
  • The Editor – Rohan Zerna – The Butchery
  • Edit house – The Editors
  • Grade – The Editors, Trish Cahill
  • Online edit – The Editors, Adam Archer
  • Model makers – Odd Studios
  • DP – Russell Boyd

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.