DDB’s hold on McDonald’s weakens as Leo Burnett wins McCafé and Family accounts

DDB Sydney’s hold on the McDonald’s account in Australia has shown further signs of weakening, as Maccas has appointed Leo Burnett Sydney to handle the McCafé and Family accounts.

The news comes nine months after Leo Burnett broke DDB’s monopoly on the McDonald’s account by picking up some summer campaign work.

The decision was made by Mark Lollback, who joined McDonald’s as chief marketing officer from ANZ at the beginning of the year.

In announcement from McDonald’s, the burger chain insisted that DDB would retain “the lion’s share of the McDonald’s portfolio”: