McDonald’s appoint ANZ CMO

McDonald’s has appointed Mark Lollback, formerly chief marketing officer of ANZ.

The announcement:

McDonald’s Appoints ANZ CMO

McDonald’s is pleased to announce the appointment of Mark Lollback as Chief Marketing Officer ANZ to lead its newly united Australian and New Zealand extended marketing teams.

Mark will be responsible for the strategy and execution of this new structure and will oversee ANZ marketing, Consumer and Business Insights and Menu Innovation. He will report jointly to the COO of Australia and the Managing Director of New Zealand.

Mark is an experienced Chief Marketing Officer / FMCG Marketing Professional with over 20 years of Global Blue Chip Marketing experience who has successfully transferred his skills and leadership across industries.

His last role was Global CMO (Group General Manager Marketing) at ANZ Banking Corporation. Prior to ANZ Mark spent nineteen years with Unilever in many senior international marketing roles. Mark’s last role at Unilever was as the Global Chief Marketing Officer in a Joint Venture between PepsiCo and Unilever based in New York, USA.

Helen Nash, McDonald’s COO said, ‘’Mark joins McDonald’s with world class marketing experience and an excellence in strategic thinking and segmentation. He is a passionate leader who holds a proven track record in building strong, high performance teams.’’

“His wealth of experience will ensure McDonald’s continues with its marketing successes and positions us strongly as we implement the new ANZ structure.’’

Source: McDonald’s press release



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