DDB’s Mango wins PR account for Bendon Lingerie

DDB Group’s Mango Communications (Mango) has won the PR account for Bendon Lingerie.

Mango Aotearoa and Mango Sydney will both work on the account, working together to lead Bendon’s communications across Australia and New Zealand, and handle seasonal launches and innovations.

Mango has won the PR account for Bendon Lingerie

Mango Aotearoa will also work with Bendon on its first-ever New Zealand Fashion Week Show when the event, which was postponed due to COVID-19, takes place next year.

Bendon general manager of marketing Sonya Wilkinson said: “At Bendon, we know how important it is to have the perfect fit, and that is what we have found in Mango. We have already been impressed by the strategic and creative thinking of both teams in New Zealand and Australia.

“It’s an exciting time at Bendon Group, and we’re looking forward to Mango helping us grow our profile and business.”

Mango Aotearoa general manager Sean Brown commented: “We are so pleased to be working with such an iconic New Zealand brand, particularly at a pivotal time in its 74-year history.

“The appointment is fantastic for the Mango teams in New Zealand and Australia. We’ve already hit the ground running and are looking forward to receiving plenty of great briefs and delivering some amazing results for Bendon.”

Mango Sydney managing director Tabitha Fairbairn commented: “Being appointed by the smart and entrepreneurial team at Bendon sees Mango continue to bolster its list of trans-Tasman client partners. The brand’s history and future plans set it up for a huge year in 2022.”

The account win follows Mango’s appointment to Ikea’s PR account earlier this year.

Bendon Lingerie is founded and managed out of New Zealand.


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