NITV launches ‘Reimagine Australia’ campaign and unveils new branding
National Indigenous Television (NITV) has launched a new campaign encouraging Australians to ‘Reimagine Australia,’ alongside a new logo and television schedule, as it marks nine years of being available free-to-air as part of the SBS network.
With 15, 30 and 60 second promotional spots running across SBS channels and platforms including television, online, radio and social media, the new campaign highlights NITV’s special place in the media landscape and the channel’s distinctive offering across news, sport, drama, documentaries, food and children’s content. The campaign went live across NITV and SBS channels at 5am on Sunday 12 December.
Guys it is SO GOOD to see the work NITV are doing building their brand – it’s bloody exciting for Australia. Well done all (from someone completely unrelated to the company but I work in media)
Another new logo?
The new scheduling ideas look interesting.
I started watching NITV footy shows some years ago, then discovered Ernie Dingo and more recently, withe tears in my Eyes, Gurrumul (having played his songs on radio for many years). I particularly noted how even very young children take part whole heartedly in dance ceremonies. Cultural empowerment is everything and I salute NITV and all First Australians.
This is a wonderful step foward for all of us Australians. Showing respect to first nation’s people and finding a new common culture for all of us to have together. Ane we can use it to respect each outher and our country.
Thank you
So impressed with this idea… Would love to get involved ?