DDB’s Tribal appoints Mindshare’s Caitlin Lloyd as national head of strategy

DDB Group agency, Tribal, has hired Caitlin Lloyd as national head of strategy.

Lloyd joins after over two years at Mindshare, leaving as group strategy director for Foxtel, REA and IKEA.

Caitlin Lloyd has joined Tribal as national head of strategy

Lloyd was previously a performance director at Iprospect and has also worked at Arena Media in the UK.

Earlier this year, Tribal installed Davy Rennie as national managing director.

Lloyd said of her appointment: “I am delighted to be joining Davy and the wider Tribal team at such a pivotal moment of growth. Having worked together previously, I know Davy and I share a desire to create exceptional work without breaking the spirit of ourselves or anyone else.

“Digital is where I began my career and I can’t wait to get back to finding the best creative solutions for clients by understanding where technology can add real value to people’s lives.”

The agency has also hired Kimberley Tong as an account executive, Zoe Andrews as a digital producer, Vincent Salinos as a designer and Shirley Zhang as a developer.

Rennie said: “It’s an exciting time for Tribal and our partners with Caitlin and our other brilliant people driving even more momentum for us. Caitlin is an incredible strategist and a better person. She won’t only contribute to our clients’ businesses, but also the culture at Tribal.”


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