DDI promotes Private Media’s Crikey
Independent digital publisher Private Media has kicked off a campaign promoting Crikey’s politics creditentials.
The campaign, created by Sydney agency DDI, will run across print and online and will be used at events.
GM of DDI John Speers said: “We found Crikey provokes and stimulates the conversations that matter in Australia. It goes where mainstream media in Australia can’t, and our campaign conveys that in a feisty, frank and humorous way.”
The campaign will be followed up in the next few weeks with one promoting Women’s Agenda.
Private Media head of marketing and research Kylie McCaig said: “We now want to take Women’s Agenda to the next level. The campaign that DDI have created reinforces the role we play in women’s daily lives and the empowering stance we take against societal expectations. It’s a bold brand which DDI have given a bold stance.”
Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.
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