Deakin University champions optimism in new sustainability campaign, via SICKDOGWOLFMAN

October 3, 2023 10:18

It’s time to appreciate and preserve the ‘small, beautiful, unique things’ about everyday life on planet Earth, according to Deakin University’s newest sustainability campaign.

In collaboration with Melbourne-based indie agency SICKDOGWOLFMAN, the new campaign aims to shy away from typical fear and negativity surrounding sustainability messaging, focusing less on boiling oceans and melting ice caps, and instead showcasing the little things we often take for granted, that are worth protecting and sustaining.

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Lauren McNamara

Lauren McNamara is a freelance journalist. She previously spent three years at Mumbrella, most recently as the associate editor. She left her staff role in August 2025.